Business Intelligence And Analytics Case Studies

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Business Intelligence And Analytics Case Studies – When companies invest in new technologies, they usually do so with the goal of creating value for customers and stakeholders and making smart long-term investments. This is not always easy to do with cutting-edge technologies such as artificial intelligence (AI) and machine learning. There are still few business intelligence case studies showing how these technologies have been used to deliver results, leaving many companies wondering where to apply machine learning first (a question that is one of the latest consensuses among experts).

Artificial intelligence and machine learning have really taken off in the last few years. Predictive analytics can provide meaningful business insights by using sensor-based and structured data, as well as unstructured data such as plain text and video, to discover customer sentiment. Over the past few years, the shift to analytics in the “cognitive cloud” has also increased access to data, enabling improved real-time learning and lower business costs. This recent change has made a range of advanced AI-based analytics and business intelligence services more accessible to mid-sized and small businesses.

Business Intelligence And Analytics Case Studies

Business Intelligence And Analytics Case Studies

In this article, we present five case studies that illustrate how AI and machine learning technologies are being used across industries to help make smarter business decisions. Although the examples are not exhaustive, they show how real businesses benefit from technologies such as advanced analytics and intelligent image recognition.

Power Bi Projects Examples And Ideas For Practice

Company Description: Based in Bonita Springs, Florida, Global Tech LED is a designer and supplier of LED lighting for the US and international markets, specializing in commercial LED retrofit and fixture kits.

Business Intelligence And Analytics Case Studies

Company Description: Under Armour, Inc. is an American sports footwear and apparel manufacturer with global headquarters in Baltimore, Maryland.

Company Description: Plexure, formerly known as VMob, is a New Zealand-based media company that uses real-time data analytics to help companies tailor marketing messages to individual customers and optimize the transaction process.

Business Intelligence And Analytics Case Studies

Big Data Case Studies With Big Results

Company Description: Coca-Cola Amatil is the largest bottler and distributor of soft drinks in the Asia-Pacific region and one of the largest bottlers of Coca-Cola products in the region.

Company Description: For over 50 years, Peter Glenn has been supplying apparel and casual wear to individual and wholesale customers with stores along the East Coast, Alaska and South Beach.

Business Intelligence And Analytics Case Studies

Members get full access to a library of interviews, articles, and use case breakdowns, along with many other benefits, including: Effective use of business intelligence and analytics is the key difference between successful and unsuccessful businesses in today’s environment. Why? As things change and it becomes more competitive in every business sector, the benefits of business intelligence and the proper use of data analytics are crucial to stay ahead of your competitors.

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Successful Business Intelligence Examples

For example, when it comes to marketing, traditional advertising methods of spending large sums of money on TV, radio and print ads without measuring ROI don’t work the way they used to. Consumers are becoming increasingly resistant to advertisements that are not directly aimed at them.

Business Intelligence And Analytics Case Studies

The most successful B2C and B2B marketing companies use data and online BI tools to create highly specific campaigns that target targeted prospects with a chosen message. Everything is tested and successful campaigns get more money, while others are not repeated.

The primary use of business intelligence is to help business units, managers, senior executives and other operational personnel make decisions based on accurate data. Ultimately, this will help them discover new business opportunities, reduce costs or identify inefficient processes that need to be redesigned.

Business Intelligence And Analytics Case Studies

Big Data Analytics Examples Of Leading Brands

BI software uses algorithms to extract actionable insights from a company’s data and guide its strategic decisions. BI users analyze and present data in the form of dashboards and different types of reports for easier and simpler visualization of complex information. Business intelligence can also be called “descriptive analytics” because it shows only the past and present state: it does not tell what to do, but what is or was. Responsibility for action still rests with managers.

This “test, look at the data, adjust” methodology is the heart and soul of business intelligence. It’s about using data to gain a clearer understanding of reality so your business can make strategically informed decisions (rather than relying on gut feeling or corporate inertia).

Business Intelligence And Analytics Case Studies

After all, business intelligence and analytics are much more than technology used to collect and analyze data. They must have the mindset of an experimenter and a willingness to let data drive the decision-making process in the business.

What Is Business Intelligence? Turning Data Into Business Insights

The benefits of business intelligence and analytics are many and varied, but they all have one thing in common: they are empowering. The power of knowledge. Regardless of which department they affect, they can fundamentally change your organization and the way you do business. Here is an overview of 6 key benefits of business intelligence:

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Business Intelligence And Analytics Case Studies

In this post, you will delve into 6 illustrations of the benefits of business intelligence, supported by some real-world case studies. By the end of this post, you’ll feel the need to double down on building a data-driven culture in your company, and you’ll have solid evidence to convince your skeptical teammates.

As the first and most influential of all the benefits of analytics, we have the ability to make informed strategic decisions based on factual information. Experts claim that BI and data analytics enable companies to make decisions 5x faster. Let’s look at the first use case.

Business Intelligence And Analytics Case Studies

Business Intelligence Vs Business Analytics

Acclaimed author Bernard Marr has written an insightful article on Shell’s journey to becoming a fully data-driven company. While the oil company has long produced massive amounts of data, as new cloud technologies grow and data becomes more important in the business context, it needed a way to manage its information at an enterprise level and keep up with new skills in the data industry. .

To do this, they first identified what data was most important to the company. As Dan Jeavons, head of data science at Shell, said: “We try to think about minimum-capable products that will have an immediate impact on the business and use that to inform the KPIs that really matter to the business.” Armed with this information, the company began to think about how to invest in data quality, data standards, and the technology needed to support them.

Business Intelligence And Analytics Case Studies

Shell’s skills were a major challenge, but the company created customized training programs for its employees to learn how to use data to solve their own problems. In addition, they have invested in professionalizing core data scientists for more complex operations.

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Shell’s initiatives have been successful in embedding a data-driven culture throughout the organization. Empowering employees at all levels to use data in the decision-making process means gaining relevant insights at all levels of the company. Undoubtedly, one of the biggest advantages of data analytics and professional self-service BI tools is the democratization of data.

Business Intelligence And Analytics Case Studies

As mentioned above, one of the biggest benefits of business intelligence and analytics is the ability to make informed decisions based on data. These benefits are directly related to the fact that analytics provides companies with the technology to discover trends and patterns that will help optimize resources and processes. Business intelligence and analytics give users a deeper understanding of their business. Let’s look at this with a real-life example.

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The famous basketball club Boston Celtics also joined the circle of analysts to understand how their market is developing and evaluate their players.

Business Intelligence And Analytics Case Studies

What Is Business Analytics And Why You Need It For Success

The data they collected about their customers allowed them to analyze who they are, where they sit and how much they pay. This is a valuable insight for the sales team, who can see the data in real time and understand what levers are under it. This helped them quickly create promotions to sell more tickets and perform revenue analysis based on these trends.

In addition, their data visualization helped them see how much revenue a particular location brings in during the season and compare different areas of the stadium. Given that the pricing structure for Celtics tickets is very complex (over a hundred different prices depending on package, section, individual, student, competitive game, etc.), it’s even more important to understand at a glance which seat you gives what can be decided on promotion.

Business Intelligence And Analytics Case Studies

A simple example: if there are still plenty of low-cost seats available at an upcoming match, the sales team can send a personalized offer via email. by mail to local students.

Microsoft Dynamics Business Intelligence

Regular “five-figure” returns from analytics-driven ads, says Boston Celtics senior vice president Morey. But this is only the beginning: after analyzing the seating order of the fans, the sales team can redraw the price breaks for the next season.

Business Intelligence And Analytics Case Studies

Of course, the goal is to make more money, but it’s not just about the money. The funds they receive from this analysis will be reinvested in the players and their training, meaning that the players will become better and

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